At Rosie Lee Group, we believe in the transformative power of creativity to effect positive change. From our inception as a design agency, we’ve evolved into a multi-specialist collective encompassing strategy, branding, art direction, retail design, spatial design, campaigns, digital and pop-ups amongst other things.
At Rosie Lee Group, we believe creativity works best when grounded in values. We approach every partnership with curiosity, collaboration and care. Our studios are united by a shared belief that design and storytelling can help brands become more purposeful, relevant and impactful.
We work flexibly - bringing together bespoke teams from across our collective to match the needs of every brief. Whether defining brand strategy, creating a spatial experience or executing a global campaign, we believe in working alongside our clients, not just for them.
Creativity with meaning
Work that connects with people and culture.
Collaboration over hierarchy
True partnerships with clients and each other.
Exploration & experimentation
Embracing new tools, technologies, and ways of working.
People first
Building long-term relationships and a strong internal culture.
Positive impact
Designing for a better future—for brands, for people, for the planet.
Who we are
Mark Fleming
Co-Founder & Chief Creative Officer
Mark is the creative force behind Rosie Lee’s global reputation for innovative, culture-driven design. With over 25 years of experience working with some of the world’s most influential brands, Mark leads our creative vision with a belief in craft, storytelling and cultural relevance.
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Russell Clayton
Co-Founder & CEO
Russell leads the business with a focus on strategy, people and purpose. A passionate advocate for progressive organisational design, Russell has reimagined the Rosie Lee Group as a collective that balances creative freedom with values-led business thinking.
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Together, Mark and Russell have built an independent group that champions creativity, experimentation and collaboration at every level.
Our Agencies
A creative agency specialising in retail design, spatial design, campaigns and art direction, seeking to curate culturally resonant brand experiences.
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A future-centric branding agency combining strong strategic foundations with a lean, adaptive approach that embraces emerging technologies and cultural insight to build meaningful brands.
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News
19-09-2025
Rosie Lee Creative
Disney Toy Story 30th Anniversary Event
In response to shifting consumer expectations, we were asked to design retail environments that could rekindle joy, intimacy and connection through immersive storytelling and tactile engagement. The goal was to create a space that offered comfort, delight and moments of surprise - leaving a lasting positive memory for visitors.
Our concept brought brand characters and narratives to life through thoughtful use of space, scale and texture, creating an inviting atmosphere that evoked warmth and the desire to explore and interact.
See Link
20-08-2025
Unorthodox Blend
UBC039 - Kyle Raymond Fitzpatrick
Kyle Raymond Fitzpatrick writes The Trend Report™, a weekly Substack newsletter that is part essay, part culture analysis and part whatever the universe offers us. Based between Los Angeles and Barcelona, Kyle’s bylines span platforms such as Playboy, PBS, Popsugar and Cool Hunting.
In this conversation, we dive into Kyle’s journey as a writer and cultural observer. We talk about how The Trend Report began as a side project and grew into a trusted platform for spotting patterns in culture. Kyle shares how living across two cities shapes his perspective and the delicate balance between curiosity-driven writing and the demands of digital media.
We talked about the importance of attitude and human connection our work - how despite today’s influence and advancing technology, getting where you need to be in life sometimes just needs good old-fashioned hard work.
Listen Here
15-07-2025
Rosie Lee Creative
The A’One
In May 2025, Nike introduced the A’One, A’ja Wilson’s first signature shoe marking a landmark moment in women’s sport and sneaker culture.
Our team led the design of the retail launch campaign across all Nike-owned stores in the U.S., capturing A’ja’s fearless mindset and redefining what a signature shoe can represent - power, style and unapologetic individuality.
We crafted the campaign to mirror A’ja’s ripple effect on the game and culture, using layered storytelling and bold spatial design to translate her fearless energy into an immersive retail experience that empowered customers to step into her world.
Our retail campaign for the A’One is in Nike stores now.
More to come soon.
19-06-2025
Rosie Lee Creative
New Client: UGG
Our latest new client is global brand UGG.
We are excited to work together for the first time, as our team works on some very special activations for the brand.
More to come soon.
23-06-2025
Rosie Lee Creative
New Balance
The Corner at Nordstrom NYC
We partnered with New Balance and Nordstrom to bring the brand’s ethos to life through a three-month pop-up at Nordstrom NYC.
The Corner became a cultural hub - blending product, experience and community through a series of activations celebrating movement, creativity and New York City. From sensory workshops and custom collabs to artist-led installations, the space captured New Balance’s spirit of craft and cultural relevance in a dynamic retail format.
See Link
11-06-2025
Unorthodox Blend
UBC033 Sarah- Anne Grill
Sarah-Anne Grill is a music industry specialist, tour manager and leader of PNAQL, a platform reshaping how artists trade and monetise their work. Sarah-Anne has worked closely with some of music’s most influential talents, balancing creative vision with emotional resilience and business pragmatism.
In this conversation, we discuss the shifting nature of fame, self-expression and visibility in today’s music industry. We also explore the growing awareness of mental health in the music world, along with the emotional toll that creative work can take on individuals.
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08-05-2025
Rosie Lee Creative
New Client: Vans
We’ve recently enjoyed a close creative partnership with the Vans team, collaborating
on brand moments that celebrate individual expression and cultural relevance.
We’ve been working with them behind the scenes on various projects, and look forward to sharing more of that work over the coming months.
02-05-2025
Rosie Lee Creative
New Client: Airbnb
We’re pleased to announce our latest client Airbnb.
More to come soon.
28-04-2025
Unorthodox Blend
UBC033 Alex Bec
Alex Bec is the co-founder of It's Nice That – a leading voice in the creative world since its launch in 2007. From humble beginnings as a university project, It’s Nice That has grown into a platform that champions creativity in all its forms, inspiring generations of designers, artists and thinkers.
Listen Here
14-04-2025
Unorthodox Blend
UBC032 Ché Morales
Ché Morales is a New York-based curator, experiential designer and creative force whose career has spanned art, design, events and publishing. During the pandemic, he launched his own independent magazine project, driven by a desire to reconnect community and storytelling at a time when traditional spaces were closed. Ché’s work is rooted in the belief that art and creativity should be accessible, tangible and above all, human.
Listen Here
01-04-2025
Rosie Lee Creative
25 Years of Making It Up
Today marks our 25th Birthday —a quarter-century of Making Things Up— quite the achievement!
Rosie Lee co-founder Mark has gone to town in sharing the journey of how it all began and how we got here, from working in the basement of a hairdressers to working with some of the world's biggest brands.
Our core spirit has been the same since day one: pushing boundaries, thinking in an unorthodox way, leading with storytelling.
You’ll need a brew and a biscuit for this one, but have a read of our potted history and kick off our birthday celebrations with us, and a big thank you to everyone who has been part of this journey.
Link to 25 Years of Making Things Up article here
28-03-2025
Rosie Lee Creative
Celebrating our 25th birthday with The OG magazine
Our team at Rosie Lee Creative designs each Edition of the brilliantly curated magazine, The Online Gallery. We are honoured to not only design the latest Edition, but also be featured in an interview —“Twenty Five Years of Making Things Up”— to coincide with our 25th birthday celebrations.
As Mark, Rosie Lee’s Co-Founder and Director, puts it: “For the last twenty five years, we’ve been steering an avalanche.”
More to follow soon on this latest edition.
At Rosie Lee Group, we blend strategy, creativity and craft to build brands and experiences that connect with culture and inspire action.
Using our proprietary Brands With Soul framework - we collaborate with clients to build distinctive, human-centric and meaningful brands.
Retail
We help brands tell their stories in their primary physical customer touch-points, from retail vision and store design through to campaigns and pop-ups.
Spatial
We design immersive environments - from activations to exhibitions and events - crafted to engage audiences, and immerse visitors into the brand world.
Campaign Creation
We develop big ideas, narratives and visual storytelling that cut through the noise, connect with culture and drive brand engagement.
Campaign Execution
We bring creative ideas to life at retail and beyond, delivering integrated, high-quality concepts, design and production across all retail tiers and touchpoints.
At Rosie Lee Group, we thrive on insight. We believe it is the catalyst for meaningful creativity. Beyond delivering projects, we explore, provoke and share ideas that help shape the future of brands, culture and business. Through open conversation, deep collaboration, and continuous learning, we offer perspectives and partnerships that seek to create value for clients and the wider creative community.
Unorthodox Blend is our platform for conversations and ideas from the intersection of creativity, culture, leadership and philosophy. Through conversations, articles, inspirations and our friends, we aim to challenge thinking, provoke curiosity and share the knowledge we've gathered along the way.
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Thought Leadership
We contribute to the creative industry by sharing our experiences and perspectives on the evolving relationship between brands and culture. From keynote speaking at global events, guest appearances on leading podcasts, to writing and publishing ideas and frameworks that help move the conversation forward - we are actively participating in shaping the discourse.
Thought Partnership
We work in a focused, collaborative way with leaders and organisations through our Thought Partnership service: a retained service where we become a trusted creative ally to executives and leadership teams. Together we explore organisational design, culture, creativity, brand and anything else the leadership team needs support with - offering fresh thinking and strategic input to help navigate the complex challenges of modern, creative business and business life.