News
19-09-2025
Rosie Lee Creative
Disney Toy Story 30th Anniversary Event
In response to shifting consumer expectations, we were asked to design retail environments that could rekindle joy, intimacy and connection through immersive storytelling and tactile engagement. The goal was to create a space that offered comfort, delight and moments of surprise - leaving a lasting positive memory for visitors.
Our concept brought brand characters and narratives to life through thoughtful use of space, scale and texture, creating an inviting atmosphere that evoked warmth and the desire to explore and interact.
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20-08-2025
Unorthodox Blend
UBC039 - Kyle Raymond Fitzpatrick
Kyle Raymond Fitzpatrick writes The Trend Report™, a weekly Substack newsletter that is part essay, part culture analysis and part whatever the universe offers us. Based between Los Angeles and Barcelona, Kyle’s bylines span platforms such as Playboy, PBS, Popsugar and Cool Hunting.
In this conversation, we dive into Kyle’s journey as a writer and cultural observer. We talk about how The Trend Report began as a side project and grew into a trusted platform for spotting patterns in culture. Kyle shares how living across two cities shapes his perspective and the delicate balance between curiosity-driven writing and the demands of digital media.
We talked about the importance of attitude and human connection our work - how despite today’s influence and advancing technology, getting where you need to be in life sometimes just needs good old-fashioned hard work.
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15-07-2025
Rosie Lee Creative
The A’One
In May 2025, Nike introduced the A’One, A’ja Wilson’s first signature shoe marking a landmark moment in women’s sport and sneaker culture.
Our team led the design of the retail launch campaign across all Nike-owned stores in the U.S., capturing A’ja’s fearless mindset and redefining what a signature shoe can represent - power, style and unapologetic individuality.
We crafted the campaign to mirror A’ja’s ripple effect on the game and culture, using layered storytelling and bold spatial design to translate her fearless energy into an immersive retail experience that empowered customers to step into her world.
Our retail campaign for the A’One is in Nike stores now.
More to come soon.
19-06-2025
Rosie Lee Creative
New Client: UGG
Our latest new client is global brand UGG.
We are excited to work together for the first time, as our team works on some very special activations for the brand.
More to come soon.
23-06-2025
Rosie Lee Creative
New Balance
The Corner at Nordstrom NYC
We partnered with New Balance and Nordstrom to bring the brand’s ethos to life through a three-month pop-up at Nordstrom NYC.
The Corner became a cultural hub - blending product, experience and community through a series of activations celebrating movement, creativity and New York City. From sensory workshops and custom collabs to artist-led installations, the space captured New Balance’s spirit of craft and cultural relevance in a dynamic retail format.
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11-06-2025
Unorthodox Blend
UBC033 Sarah- Anne Grill
Sarah-Anne Grill is a music industry specialist, tour manager and leader of PNAQL, a platform reshaping how artists trade and monetise their work. Sarah-Anne has worked closely with some of music’s most influential talents, balancing creative vision with emotional resilience and business pragmatism.
In this conversation, we discuss the shifting nature of fame, self-expression and visibility in today’s music industry. We also explore the growing awareness of mental health in the music world, along with the emotional toll that creative work can take on individuals.
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08-05-2025
Rosie Lee Creative
New Client: Vans
We’ve recently enjoyed a close creative partnership with the Vans team, collaborating
on brand moments that celebrate individual expression and cultural relevance.
We’ve been working with them behind the scenes on various projects, and look forward to sharing more of that work over the coming months.
02-05-2025
Rosie Lee Creative
New Client: Airbnb
We’re pleased to announce our latest client Airbnb.
More to come soon.
28-04-2025
Unorthodox Blend
UBC033 Alex Bec
Alex Bec is the co-founder of It's Nice That – a leading voice in the creative world since its launch in 2007. From humble beginnings as a university project, It’s Nice That has grown into a platform that champions creativity in all its forms, inspiring generations of designers, artists and thinkers.
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14-04-2025
Unorthodox Blend
UBC032 Ché Morales
Ché Morales is a New York-based curator, experiential designer and creative force whose career has spanned art, design, events and publishing. During the pandemic, he launched his own independent magazine project, driven by a desire to reconnect community and storytelling at a time when traditional spaces were closed. Ché’s work is rooted in the belief that art and creativity should be accessible, tangible and above all, human.
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01-04-2025
Rosie Lee Creative
25 Years of Making It Up
Today marks our 25th Birthday —a quarter-century of Making Things Up— quite the achievement!
Rosie Lee co-founder Mark has gone to town in sharing the journey of how it all began and how we got here, from working in the basement of a hairdressers to working with some of the world's biggest brands.
Our core spirit has been the same since day one: pushing boundaries, thinking in an unorthodox way, leading with storytelling.
You’ll need a brew and a biscuit for this one, but have a read of our potted history and kick off our birthday celebrations with us, and a big thank you to everyone who has been part of this journey.
Link to 25 Years of Making Things Up article here
28-03-2025
Rosie Lee Creative
Celebrating our 25th birthday with The OG magazine
Our team at Rosie Lee Creative designs each Edition of the brilliantly curated magazine, The Online Gallery. We are honoured to not only design the latest Edition, but also be featured in an interview —“Twenty Five Years of Making Things Up”— to coincide with our 25th birthday celebrations.
As Mark, Rosie Lee’s Co-Founder and Director, puts it: “For the last twenty five years, we’ve been steering an avalanche.”
More to follow soon on this latest edition.